I hope you're enjoying the summer months! I've been busy taking a few short courses to learn more about Instagram, LinkedIn, and video. And I completed one on personal style which was fun and made me realise I have (for the moment) enough clothes to wear! Last month I hosted a free call on How to Design Client Attractive offers, which proved to be a popular topic. In case you missed it and would like to know more, I've summarised below some of the key points (not everything as there is too much for one[...]
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0 There are so many ways to market our businesses that it can lead to frustration and overwhelm – and possibly meltdown if you try to do too many. What I’ve learned, particularly with social media, that it’s best to get established on one platform, (before moving on to another), to focus on where your tribe hangs out, develop your community and not try to be everywhere all the time. Plus, choose a context which feels right for you and where you can add value. The one platform that I’m loving at the moment is Insta[...]
I wonder what your experience is of being seen and visible in your business? If like many of us you have some fear around this it may mean that you play small, you procrastinate, you don’t follow through, you don’t feel you have anything unique to say so you don’t share and consequently your business growth is slow The more we can name this and make it conscious the more we have the power to transform and evolve it into the possibility of having more success, clients and fulfillment in our work. If visib[...]
I'm not keen on having my photo taken! However, I know as a solo business owner you do need to be visible to others who may not be able to meet you in person or want to get a sense of who you are. And of course one way, other than videos, is to have professional photos to use on your website and social media. Having great photos creates a different energy around your brand and business. It means you have to take a look at how you want to show up and what messages you want to convey. It really does take you beyond th[...]
If you believe that everything is energy then you'll know the importance of creating and maintaining a vibrant business. Being vibrant means being alive and energetic - very client attractive qualities. I see this in the clients I am working with. Many of them are so full of energy, enthusiasm and vitality they are naturally attracting an abundance of clients and opportunities internationally. When you think about the companies, shops, people and experiences that you want to be associated with, you'll see that they work hard on constantly updati[...]
I've been coaching business owners and consulting with large businesses for more than 10 years and it’s been one of my best career choices. However, there is one constant pressure….. If you are in a service based business that relies on you to deliver, then, you know you have to show up – all the time! At some stage (and I’ve seen this with many business owners) we reach a point where there has to be a better way or we feel exhausted and burned out. I looked at the alternatives to leveraging my resources and income, such as passive income p[...]
Do you notice how many businesses are vying for our attention - presents, clothes, services and programmes - every day? It can feel very overwhelming... However, if you're like me there are certain companies and brands that I prefer above all others. They draw me back time and time again. In a sense they are irresistible - tempting, desirable, enticing and appealing! Even though we each have our own personal preferences and reasons when making a purchase, I believe there are some aspects we can adopt and adapt for o[...]
Do you feel that days, weeks and months seem to pass so quickly? I've barely caught up with September and now it's October! Last week I spent a few days in Yorkshire exploring the beautiful landscape and this quote by Wayne Dyer really resonated with me ... "Become slower in your journey through life. Practice yoga and meditation if you suffer from 'hurry sickness.' Become more introspective by visiting quiet places such as churches, museums, mountains and lakes. Give yourself permission to read at least one novel a month for pleasure." &n[...]
The route to success in business is not just about doing what you love and enjoy. Like an Olympic athlete it requires resolution, determination and endurance to succeed. As well as a willingness to take risks, a commitment to consistent actions and most importantly the persistence to keep going. Sadly, I've seen many entrepreneurs give up too soon, having become discouraged and disheartened by challenges and setbacks. They feel exhausted and disillusioned by the time and effort required to build and grow a profitable business. Whether you are just[...]
Being a business owner requires a LOT of mental, physical and emotional energy. Even if you have a supportive team around you, ultimately you are responsible and accountable for your business results. This means you have to maintain peak performance, for most if not all of the time, no matter what may be happening. You have to have enough energy to meet deadlines and get the work done, you have to be at your best to serve existing and potential clients and you have to have clarity and focus when making important business decisions. That's why it[...]