The way people feel and think about your business often matters as much, if not more than the tangible aspects of your products or services. As Gustave Flaubert aptly put it, “There is no truth. There is only perception.” Why Perception Matters A positive perception is an important asset that impacts many aspects of business: ~ Attracting Customers: People often choose products based on perceived value, which goes beyond price and quality. A strong perception can make what you offer stand out in a crowded market. ~ Boosting Morale: Companies wit[...]