My approach to business has always been to work on the inner as well as the outer aspects, because unless you have a good foundation in place (ie physically, mentally, emotionally and spiritually) it can be a challenge to make wise choices and decisions.
Which is why when I left the grey plastic cubicle of corporate life I vowed that wherever and whenever possible I would give myself the best (without breaking the bank of course!). Because not only does it enhance your feelings of self-worth, confidence and enjoyment of life and work, it can help you attract better opportunities, clients and money.
Yet, I’ve noticed that there is a tendency for some of us to deny ourselves the good things, because at some level we don’t think we are worthy of more. If this resonates with you (and I expect most of us feel this way to some extent) then start by taking small steps in some or all of these areas…
Education – seek out the best sources of information, books and home study programmes so that you keep growing and so does your business. Over time you’ll enhance your expert status and create more value for your clients, which is essential for client attraction and retention.
People – surround yourself with people who inspire and motivate you to succeed whether these are friends, colleagues and team members. And be discerning about who you hire whether for branding, web design, mentors and coaches – ‘hire slow and fire fast’.
Clients – set the intention to work with clients who value you and your work; and have the resources, time and commitment to get the most from your expertise and support. Not only will they get the best results but it will stretch and challenge you to keep delivering better levels of service – clearly a long term benefit for your clients and your business.
Money – I am sure that you have lots of experience and will have personally invested a considerable amount of your own time and money to set up and run your business. Yet for many business owners charging what you are worth is a real stumbling block. If you are undercharging and over delivering then you create an energy of lack, frustration and resentment which is not client attractive. Resolve to charge what you are worth by ensuring that you know and understand the true value of your services/products. If necessary get some expert help to resolve any money issues. This could be the single most important factor to sort out if you are committed to your business viability and success
Services – often it is the small personal touches that make a difference in our day to day lives. I like to treat myself to products and services that make me feel pampered and special, whether this involves a lovely environment or the way in which the service is delivered or packaged. We all need the services of others (dentists, hairdressers, advisors) so why not choose the best you can afford and notice how this makes you feel. Then, see how you can translate the great things that you experience into your own service provision – could you offer more free content, meet clients in beautiful surroundings, give surprise bonuses or send personal notes?
Allow yourself the best you can afford and watch how this will start to show up in how you think, feel and act in your business. The quality of services you deliver, the clients who want to work with you and the amount of money you attract will all start to improve
