how to get started with video (or anything else)
Do you use video in your business?
After some resistance I finally started showing up on Facebook with video!
I know many of you are well ahead in this area, but, I had all sorts of excuses – what to say, how to use the technology, what would I look and sound like, I could be doing other things, what if I get negative feedback!
I really had to manage my mindset around this.
However, I faced up to the fact that if I ask my clients to do something then it’s important that I know what’s involved.
Plus, it is a great way to increase your visibility, get your message out there and build trust and connection (Interestingly many companies are now asking applicants to send in video applications with their CVs).
If like me you’ve thought about doing your own videos, or if there is a project you’ve been putting off, how I got started is a very simple formula for achieving any goal, without the overwhelm.
~ Firstly, I just got curious and watched lots of videos to see how others delivered their content, how they showed up in terms of their language and energy and what worked in terms of engagement.
~ I signed up for two online courses and attended a one day workshop. The downside of the online course was that I ended up watching the training but not implementing it so…
~ I persuaded a friend to do the video exercises with me each day, as a way to receive feedback and encouragement. Eventually, I became more comfortable with filming myself.
~ That proved to be the turning point. It all started to feel like fun. I took myself less seriously, let go of perfectionism and embraced being me, while looking at ways to get better.
~ From this initial start I researched, lights, microphone and a video camera. And I began to experiment with environment, colours, makeup, hair etc!
~ I soon realised motivating myself to show up consistently on camera would be a challenge. Luckily, this coincided with one of my Storytelling/Video mentors launching a paid Facebook Group for ongoing training. What’s great about this group is that it’s a safe place to practice. We are given lots of encouragement and together we keep learning and growing and I’ve made new friends.
It’s been interesting to see how taking those first small steps opened up so many more opportunities and connections than if I’d stayed in my excuses and comfort zone.
I would love to know… is there something you’ve been resisting in your business and what could you do differently?
