branding

  Do you love books?  I'm running out of space for all of mine!   This year I made the decision to read more literature rather than personal development and business books.   However, I am reading an interesting book at the moment called Women who Brand by Catherine Kupta.   Having a personal brand has become even more important in a world where social media dominates many of our interactions with others.   Being liked counts a lot these days!   One important concept Catherine writes about is 'emotion[...]