One of my favourite quotes by Steve Martin is 'be so good they can't ignore you'. I expect we all aim for this in our work. However, as there are growing numbers of entrepreneurs and small businesses (there is a lot of choice out there!) I'm always thinking about what else will make offers and services even more irresistible to potential clients. Irresistible offers will help you... ~ Stand out from the crowd. Rather than being bland you'll be known for something special ~ Increase the likelihood of referrals as your offer will be remembered mo[...]
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services
0 Many business owners pour their heart and soul, and possibly their savings, into creating great products and services for their clients. So to continue to attract and retain clients stay focused on these 5 key areas. Clients want... A relationship with you not just a transaction. They want to know that you are a human face, approachable and accessible and if there is an issue or a problem it will get resolved quickly, without any hassle. Having had an infuriating experience recently when a service provider passed me from person to person I know[...]
Many business owners will admit to having some negative thoughts around selling. It conjures up images of unwanted calls, pushy sales people and feeling pressure to make a decision to buy. Unfortunately any self-sabotaging beliefs you hold about the sales process will get in the way of you making a profit in your business; which, of course, you need in order to reinvest and improve your services. Sadly, businesses that struggle with selling their products and services often fail to maintain a competitive edge and soon start t[...]
