Stories capture our attention. They are everywhere... in our family history, day to day lives, novels, advertising TV and Films. It's often easier to remember a story than a bunch of facts, especially if there is an emotional element to it - rags to riches, single to wedded bliss. We all like a happy ending. Every day whether consciously or unconsciously we engage with clients through our own stories. We share our successes, our passion, perhaps our failures along with our products and services... And each time we are demonstrating what we ar[...]
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storytelling
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